(en) Canada, UCL - Collective Emma Goldman - Beauty model. (fr, it, pt)

(en) Canada, UCL - Collective Emma Goldman - Beauty model.
(fr, it, pt) [machine translation]

We inform you of this text which reached us by email. Feel free to do the same and send us 
your news and opinion letters. ---- Size: ---- Weight: ---- Bust: ---- White teeth ---- No 
tattoos ---- Be aged between 17 and 21 years ---- Every morning the same dilemma. What 
sweater with what jeans? Does my shirt with my game down, my purse and my lipstick? A 
touch of mascara. I stiffened hair. Another layer of perfume. Finally, the top really 
makes me not worth, I have lots of beads, I eat too much. Perhaps with black, we will win. 
But black is bland. A sweater less tight then and neckline, to compensate. I choose jeans 
that puts more value in my ass. After 5 makeup touch-ups, hair re-plating 3, 3 spray 
perfume, 6 jersey changes, I'm late for my class, but I feel satisfied with my image. 
Whatever it could be better, but hey, I'm already late...

After leaving home, I pass a billboard. Tall blonde, perfect white smile, slim and 
radiant, even a small button or imperfection on his youthful face. Surely double surgical 
D. And I tell myself that I lost two hours to prepare me for nothing if I do not even look 
like that. But basically it's ridiculous, I know, the picture is full of touches. This is 
not a real woman. It was created on a software and I have no reason to envy. And yet, I 
feel uncomfortable. I should have more style, more comfort, better myself.

I go on the subway. I look at other women around me compare myself. Often, I console 
myself. Because there are more ugly and bigger than me. And then I feel guilty. They need 
to feel worse than I am, what takes me to judge? And there was the most beautiful, 
thinner, so those style. And here I feel ugly and fat.

In the evening, I decided to go to the bar. I go home I do touch-ups. I want to please, a 
guy notices me. Skirt, neckline perfume. I put my hair, looking at me 20 times in the 
mirror. A little more mascara. I change up, one, two, three times. I finally found THE 
perfect kit that will turn heads. I get to the bar, order a drink. I join my friends, or 2 
spots a beautiful guy. I go to the bathroom, took the opportunity to let me touch-ups. I 
feel confident, but not too much. And later, I go with him. The stranger, friend, 
boyfriend or fuckfriend. I think that, perhaps, I like that, perhaps, he loves me. We are 
getting closer, we kiss. Undressing and it becomes fake, programmed. As if our every move 
was learned chained like a bad choreography. And it was he who lead. He takes me, puts me 
on top of him, pulls my hair, slap my ass. Expects that I'm hot, sexy, performing like a 
porn movie. And I sickens, feel guilty. Guilty of not being up to par, not to satisfy it. 
And not be satisfied either, in the end.

The world of fashion and advertising convey meaning heavy messages for women. How to feel 
good about yourself when you must achieve unrealistic beauty ideals? Why this passage he 
seems mandatory to be recognized as a woman in our society? The obsession with beauty and 
eternal youth contaminates us and dictates our behavior in order to be a Woman with a big 
F. It teaches us how to act, what to wear, how to wear makeup to please and be desirable. 
But who really benefits from this image of beauty and the perfect woman? What is our 
definition of beauty? Will it many ways to be beautiful, or should we refer to 
prefabricated models taxed? One of the most valued standards of beauty in our society is 
that of the white woman, blonde and thin. And all means look good to reach it. Whether by 
drastic means such as surgeries, surgeries that blur the passage of time by erasing 
wrinkles that disappear childhood magnifying breasts or, conversely, take us back to our 
childhood ?pilant hair. Whether by softer means such as makeup, tanning, beauty products. 
Our body is constantly modified to achieve the image of perfection. But these means are 
they truly accessible to all women? Do they have the financial means to acquire the 
perfect woman conversion kit? It is possible for these women, if they have the means to 
change. But at what price? One can not ignore the capitalist system in which we find 
ourselves. System that causes people to overuse the detriment of our physical and mental 
health. Achieving beauty standards inevitably involves consumption. Makeup use, shampoo, 
creams, salves, powders, gels, lotions, dyes, deodorants, dyes.

To sunbathe, flatten, swell, soften, perfume, densify, Volumiser, coloring, waving, 
dyeing, matte, exfoliate, moisturize, condition, lighten. All these products and methods 
are not free and end up costing an arm and a leg. Only for hair dyes, talking about 315 
million dollars spent annually. This represents 10 colorings to the second [1] 
Advertising inevitably has an important role in our consumption habits. It presents us 
with products that are intended miraculous. The reality is that it remains dissatisfied, 
though. And this dissatisfaction can manifest in different ways. Anger, frustration of not 
being like the women in advertising, to the erosion of self-esteem and the development of 
maladaptive personality traits (eg dependent personality trait) or to the emergence of 
more complex and serious disorders such as eating disorders (bulimia, anorexia, 
unspecified food pipe disorders) [2] depression, self-mutilation to the suicide attempt. 
In addition to being influenced by the media, women are also influenced by others. How 
many times in high school did I say I would like to be as beautiful as the other woman 
having the most beautiful clothes, more "fashionable" etc. This is called social pressure. 
And this pressure comes from the media and society (over) consumption in which we live. 
Everything fits together like a puzzle.

[1] Planetoscope: Global stastistiques in real time. (2012). Spotted 
http://www.planetoscope.com/developpement-durable/hygiene-beaute
[2] AQPAMM: Quebec association of parents and friends of the person with mental 
illness. (2014). Spotted 
http://www.aqpamm.ca/ressources/fiches-maladies/les-troubles-alimentaires/
Published ago 14 hours ago by Collectif Emma Goldman

http://ucl-saguenay.blogspot.co.il/2014/12/modele-de-beaute.html