BOLD NEW JAGUAR REVEALED: TYPE 00 LANDS AS “A COPY OF NOTHING”"Forget the hysteria around the 'woke' rebrand: Jaguar’s new design vision concept delivers on the promise of an audacious reimagining," writes Attitude publisher Darren Styles OBESay hello to Type 00, Jaguar’s new design vision concept made real. Shocking, brave, radical, brilliant. It’s all-electric, takes the form of a low, muscular coupe with a long bonnet, sweeping roofline, fastback profile and moon-sized 23” alloy wheels. It is, says its maker, an example of what Jaguar does best: “a fearless statement, an object of desire.” Yeah, not what you expected, is it? This “woke” New Jaguar. The car that nobody had seen but, on the basis of a 30-second rebrand teaser video released two weeks ago featuring some brightly-clad, fashion-forward interplanetary nomads, was apparently destined to bring about the end of one of the UK’s most revered car brands. |
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