
Good morning,
When the EU commission slapped his social media site X with a €120m fine just before Christmas, Elon Musk compared the EU to Nazi Germany. Weeks later, after the commission threatened to take action to prevent Musk’s chatbot Grok from posting sexualised deepfake pictures, he had moderated the comparison to ‘fascist’.
Yet in both cases, a bilious reaction has been followed by acceptance. The commission insists that Musk will be paying the €120m — after a competition probe concluded that X's "verified" blue check accounts were misleading since anyone can pay to obtain such an account — whether he likes it or not.
Days after commission president Ursula von der Leyen described the nude images on Grok of real women and, in some cases, underage girls, as “appalling” and ‘disgusting”, Musk announced that “technological measures” would be implemented to prevent platform users from being able to virtually undress people.
In response, a commission spokesperson has said that it will make sure Musk keeps his word.
"Should these changes not be effective, the commission will not hesitate to use the full enforcement toolbox of the Digital Services Act."
What does this tell us?
Firstly, that EU laws have teeth and that the commission commands respect from hostile actors when it enforces them.
Yet the commission announced the €120m fine late on a Friday in an obvious attempt to bury the news.
Musk is a bully and a bully preys on weakness. As his political hero and mentor US president Donald Trump attempts to bully Denmark into giving him Greenland, and threatens to take the territory by force if it won’t, it is tempting to conclude that unity and determination among EU leaders would also force Trump to back down.
- Benjamin Fox, Africa editor
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