#WORLD #WORLDWIDE #FRANCE #ANARCHISM #News #Journal #Update - (en) #France, #UCL AL #321 - Editorial: @Zemmour, the politics of the emotional (ca, de, it, fr, pt)[machine translation]

 Zemmour is a pure media product. His notoriety was built on polemical remarks,

verbal transgressions. He was hired on TV to entertain the gallery and gain
audiences, but took advantage of this unexpected platform to echo his
misogynistic obsessions and nationalist nostalgia. ---- The commercial strategy
was coupled with a political project when the reactionary boss Vincent Bolloré
made Zemmour the figurehead of his media empire. ---- In the end, no one did more
than Zemmour to bring into existence, in the political landscape, the conspiracy
theory of the "  great replacement  ".
The form of its interventions and its success are a sign of the times. Under the
paranoid rhetorical cover of "  we can no longer say anything  ", it unites those
who cultivate their nationalist feeling and seek a "  way out  " regardless of
the facts. Zemmour is their champion of "  alternative truth  ". It is the
algorythmic product of reality-buzz TV, the one that puts noodles in the
underpants and hands the microphone to the neofascists of Generation Identity.

This policy of the emotional cannot be fought on its own ground. The culture of
the moment and the feeling would imply a negative strategy. However, the weakness
of the marketing product is its perishable nature. A counter-strategy implies
long-term work of reincarnating politics in the material realities of the
exploited, far from demagogic manipulation.

Libertarian Communist Union, October 25, 2021

https://www.unioncommunistelibertaire.org/?Edito-Zemmour-la-politique-de-l-emotionnel
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