This information might describe who Laila is, where she lives, what kind of device her parents can afford for her to use, and what she does online. This data is sent to AdTech companies, who specialize in analyzing this information to figure out Laila’s preferences, predict what she might do next, and how she might be influenced.
Without Laila’s permission, these insights about her can be sold or shared with data brokers, law enforcement, and governments—anyone who wants to target others with similar characteristics to Laila online. |
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