Good morning,
Last November, Google quietly announced a "small, time-limited test" to remove results from EU-based news publishers from search.
According to Google, this experiment was initiated at the "request of regulators and publishers," though its actual purpose was left vague.
Last week, Google unveiled the results, stating: "European news content in Search has no measurable impact on Google's ad revenue." Surprise!
The EU Copyright Directive clearly states that tech companies like Google must compensate publishers if their content is used beyond "very short snippets."
Cunning Google's 'experiment' appears designed to preemptively dismiss demands for compensation by proving – quite conveniently – that EU news content holds no monetary value for them.
Rather than diving into the numerous flaws of Google's test or its intentionally misleading presentation (EU publisher's associations have done plenty of that already), let's simply highlight the most critical takeaway: Google can deprive unwitting EU citizens of finding local news, whenever it feels like it.
– Alejandro Tauber, publisher
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